By now, you know that Instagram is an excellent social media platform to expose your brand. However, as your followers increase, it becomes relatively hard to keep up with tasks such as posting consistently or liking and commenting.
Luckily, you can use the scheduling feature to save time. In fact, you can schedule up to a week’s worth of posts in advance. Of course, there’s the consistency aspect to keep your followers engaged all the time. It also allows you to gauge how your posts are performing. That way, you can know the kind of content your audience wants.
Even then, you have to know how to use the scheduling function. These guidelines will help you get the most out of this feature.
Mash It Up With Other Strategies
Make no mistake about it; scheduling is great in every sense of the word. However, it is a good idea not to rely on it entirely. Scheduling has its limit regarding what it can help you to achieve. If you want to increase the chances of actively engaging your followers, you need to do more than broadcasting to them. You’ll have to make “genuine” updates too. The thing is, you need to show your followers that there’s a real human behind your account. So, use the faceless scheduling tools sparingly.
Know the Best Time to Post
You should try to post at different times of the day and vary your schedule. That way, you can play around with different times know when your posts are likely to create the most engagements. In other words, scheduling can give you valuable information on how you can improve your posting pattern in the future.
Be Reasonable With Your Scheduling
Avoid the temptation to post too far ahead. Keep in mind that trends on Instagram, just like any other social media platform change quickly and you have to adapt to them to ensure that your posts remain relevant. Also, you should create your content in a way that allows you to make changes in the future to suit your marketing goals.
The Bottom Line
There’s every reason to start to scheduling your posts. And the beauty of it is that you can now post straight from your personal computer as this write-up titled Instagram for PC – PlanMyPost Let’s You Use IG From Your Desktop – Spire explains. Nice!